Communication, collaboration and resilience are the skills Reed says some people are lacking but are vital to succeed in any career.
"Good communicators have an advantage," he says. "So you should learn how to express yourself and build your confidence speaking in front of people."
Collaboration matters too. "Nothing is achieved by one person as you're always part of a team," Reed says.
"If it's all about 'me, me, me' at a job interview you won't proceed."
And resilience can make a real difference when job-hunting feels relentless. "If you can develop a super thick skin and be persistent and resilient, it will serve you well," he says.
"You'll have some knocks in life, but don't take it personally, it's normal."